Intelligence

Ask your data anything. Then actually fix it.

Connect your stack and just ask — no report builder, no GAQL, no SQL, no waiting on a data team. Every answer comes with a next step you can take inside Backpack.

GA4Google AdsSearch ConsoleHubSpotMarketoKlaviyo6sense
app.backpack.works/intelligence
GA4Google AdsHubSpot
Which landing pages lost the most conversions last month?
Three pages drove the drop. Here's the GTM fix, ready to deploy.
Deploy fix via GTM
Conversational analytics

Ask across your whole stack, in one place.

Most analytics products stop at the chart. Intelligence starts a conversation — and ends with a shipped change.

Ask GA4

“Which pages lost conversions?” Natural-language analytics, with setup fixes you deploy in one click through GTM.

Ask Google Ads

“Where am I wasting spend?” Insights, negative-keyword proposals, and guarded changes — always propose → confirm.

Ask your CRM

One chat across HubSpot, Marketo, Klaviyo, and 6sense. “Which deals close this quarter?” With admin-confirmed write-backs.
See it — then fix it

Every finding ships with a Fix button.

Intelligence doesn't just grade the site — it drafts the change and stages it for one-click deploy.

  • Technical SEO + Web VitalsFindings turn into fixes, not reports.
  • GTM tagsImplement Meta, Google Ads, LinkedIn, TikTok and more, published to your container.
  • Bulk AI fixesMeta descriptions, image alt text, and JSON-LD schema across every page.
app.backpack.works/site-health
PulseAI SearchSEOSite HealthCRO
2 pages share the title "B2B Web Design"
Medium Fix now
Mobile performance score 68 on /pricing
Medium+ Task
No structured data: /blog/how-to-choose-a-cms
High Fix now
Ask your CRM

One chat for every CRM you run.

HubSpot, Marketo, Klaviyo, 6sense — connect once and ask in plain English. Admins can stage write-backs that require an explicit confirm before anything changes.

  • Answers with the recordsNot just a number — the underlying rows, too.
  • Conversational follow-upsDrill in and pivot without starting over.
  • Admin-only write-backsUpdate a deal or log a note — confirm-per-change.
app.backpack.works/crm
HubSpotMarketoKlaviyo6sense
Which accounts showed buying intent this week?
6 accounts spiked. Want me to move Acme Corp to "Opportunity"?
Write-backDeal stage → Opportunity
RecordAcme Corp
Cancel Confirm
Ask once, keeps working

Ask once. It keeps working.

Turn any question into something that runs on its own — a card that refreshes, a digest that arrives, a test that goes live.

  • Live dashboard cardsPin any answer; it re-runs every time you open it.
  • Scheduled digests“Every Monday, last week's pipeline and top pages” — in Slack or email.
  • Turn insight into a testDescribe a goal; the CRO Builder drafts the test.
app.backpack.works/dashboards
Sessions · last 30 days▲ 24%
+24%
Weekly digest → Slack
Mondays 8am · pipeline + top pages
On
Conversion

From “this is underperforming” to a live test.

A/B tests, widgets, and personalization from one snippet. A WYSIWYG editor with live Before → After diffs, and a full stats report.

app.backpack.works/cro
Variant AVariant B
SignificanceSignificant · +18% lift
95% CI·p = 0.03·Winner: Variant B
Get found

Rank in search — and in the answer engines.

Audits with dead-link and route-integrity checks, keyword rank tracking, backlinks, traffic channels, Search Console, and Answer Engine Optimization with an llms.txt publisher.

  • Rank & backlinksTrack movement across keywords and referring domains.
  • AI-answer visibilitySee when ChatGPT, Perplexity, and Gemini cite you — and who beats you.
app.backpack.works/ai-search
Share of voice · AI answers
Backpack Works0%
Acme Digital0%
Cited #1 for "backpack works vs acme digital"
Cited
Never miss a beat

Uptime, performance, and security — watched 24/7.

Uptime

100% over the last 24h, with alerts to Slack or email.

Core Web Vitals

LCP, CLS, and mobile performance tracked over time.

Security checks

Headers and SSL watched with AI-generated insights.
Ready when you are

Stop renting dashboards. Start running your website.

Connect your stack in minutes, ask what's happening, and ship the fix — all from one place.

Start free →Back to overview