LiveIntent’s Web Relaunch
Company
LiveIntent was a people-based marketing platform that also offered monetization and identity tools for publishers and brands. The Art Director at LiveIntent reached out to Backpack to transform their digital presence and build a stronger, high-performing foundation for their marketing assets.
Besides being a pleasure to work with Graham, his team was great at communication, worked very quickly, and always delivered high-quality work. We had sprint meetings every 2 weeks where we discussed current projects and timelines. Graham and Backpack Works consistently met promised deadlines and communicated very clearly. Honestly, nothing comes to mind [for improvement]. I think Graham and Backpack Works collaborate very well and do top-notch work.
Mark Dunning
Art Director of LiveInten
Goal
The Solution
The partnership with LiveIntent evolved over the years into comprehensive design and development support. The relationship began through a referral, and Backpack was selected for its strong ratings, cultural alignment, and great value for cost.
Our detailed scope of work included:
• Full Website Rebuild: We rebuilt the entire site to leverage WordPress for greater flexibility and manageability.
• Marketing Content Development: We created numerous landing pages for eBooks and events.
• Strategic Redesign: We redesigned the homepage and blog and created engaging, interactive product pages.
• Project Management & Communication: We held biweekly sprint meetings to discuss projects and timelines, ensuring consistent, on-time delivery.
Technologies Used
Wordpress
Figma
Results & Impact
The ongoing collaboration between LiveIntent and Backpack led to significant, measurable improvements, demonstrating success in achieving the defined goals:
• 98% increase in organic website traffic.
• 83% improvement in mobile site speed.
• Backpack’s consistency and quality were remarkable, with the project consistently earning top scores in Quality (5.0), Service & Deliverables (5.0), Schedule (5.0), and Cost (5.0).
Highlights
• +98% increase in organic website traffic.
• 83% improvement in mobile site speed.
• High-quality deliverables and fast turnaround.
