Digilant’s Website Turnaround: SEO and Conversion Optimized by Backpack
Company
Digilant is a media strategy and buying company for small and medium-sized businesses. The company’s former Marketing Director reached out to Backpack with the critical challenge of rescuing and transforming their website, which was facing severe usability and performance issues. The goal was to turn the website into a powerful lead generation and engagement tool.
My favorite thing about this company—besides their team’s ability to execute and deliver high-quality work—is their approach to education. Working with Backpack Works, I learned so much about what to do and what not to do, how to handle web-related issues, and what to look for to ensure a healthy, well-designed website. Backpack Works always comes to the table with ideas on how to meet our needs; they know how to translate mere vision into landing pages and experiences. They do such an excellent job providing education and the reasoning behind specific strategies or approaches that you can feel—and recognize—that you’re in great hands. It’s easy to trust Backpack Works. Their work and expertise speak for themselves. I have nothing but great things to say about this company!
Ana Victoria d Leo
Former Director of Marketing at Digilant
Goal
Digilant was facing significant obstacles with its existing website, which was “barely loading” and had “major issues” that made it “completely unusable.” The company needed a solution that went beyond simple fixes—requiring a complete transformation to support its marketing objectives.
Their main goals were:
• Improve the existing website and resolve critical issues.
• Enhance technical SEO.
• Increase landing page conversion rates.
• Build new landing pages and design additional product pages.
The Solution
Backpack was chosen (through referral and past work, valuing cultural alignment, cost-effectiveness, and expertise) to collaborate on a comprehensive development and design strategy. The Backpack team focused on resolving critical usability issues and building new digital assets.
Our detailed scope of work included:
• Fixing Critical Issues: We addressed major problems that made the site completely unusable, removing friction and obstacles that hindered website usability.
• Conversion-Focused Content Build: We helped build landing pages for web content and downloadable materials and designed product pages.
• Newsletter Launch: We assisted in building and launching a new newsletter.
• Client Education and Ramp-Up: Backpack continuously provided education and the reasoning behind specific strategies, helping Digilant learn the dos and don’ts for maintaining a healthy website.
Technologies Used
Wordpress
Figma
Results & Impact
The partnership with Backpack enabled Digilant to completely turn around its website—transforming it from a site that “barely loaded” into one that effectively captured leads and engaged audiences.
• Improved Google Core Web Vitals.
• Elimination of friction and obstacles in site usability.
• Project management rated 5.0 across all categories. The client highlighted that the team is “incredibly professional, responsive, and easy to work with,” and that “it’s easy to trust Backpack Works. Their work and expertise speak for themselves.”
Highlights
• Improved Google Core Web Vitals.
• Resolved major issues that made the site unusable.
• Website transformed into a lead generation machine.
• Unmatched expertise and trust.
